Tostitos Retro

We were asked to create excitement for exclusive Retro Packaging for Tostitos at Kroger. With retro trends making a resurgence, we proposed that this year’s Cinco de Mayo parties won’t be complete without some 80s and 90s nostalgia and a limited-time Retro Tostitos bag from Kroger. Bright, fun photography will capture our audience’s attention in a busy in-store landscape and get them excited to buy their essential party snacks in throwback packaging from Frito-Lay.

This project had the unlucky timing of being ready for Spring 2020, a time when advertising that encouraged you to throw a party was pretty uncool. These photos were put back on the schedule in a smaller campaign for May 2021.

THE TEAM
Creative Direction: Kelly Farquhar
Art Direction: Nicole Hodges, Micaela Todd
Photography: Micah Alexander
Prop Styling: Kate Bohot
Food Styling: Angela Yeung

MY ROLES
Brainstorming
Concepting
Art Direction
Digital Ad Design