Smartfood Spot
Following the success of their spot the previous year, Smartfood came to us looking for a 15-second ad to position Smartfood at the top of consumers’ minds for key popcorn occasions—like streaming.
The idea? We’ve all spent a Saturday on the couch watching episode after episode and eating handful after handful of an indulgent snack. :15 and :06 spots ran on Hulu and Social channels to let everyone know that Smartfood is the perfect [healthy] snack for marathon watching.
THE TEAM
Creative Direction: Kelly Farquhar, Julie Beall
Copywriting: Kyle Bryant, Jack Kiker
Art Direction: Micaela Todd
Video/Animation: Michael Mandahl
Photography: Micah Alexander
& more of the Propac Team
MY ROLES
Ideation & Brainstorming
Concepting
Storyboarding, Frame Design
Art Direction (Photography and Video)
VO Direction
