Prime Now City Skylines

In 2015, Prime Now was the brand new, localized, 1- and 2-hour delivery service from Amazon. It had its own unique desktop and mobile applications and required city-specific skylines for each new location launch.

Shortly after launching some initial cities, I took over and kept a continuity of quality and style while interpreting more varied skylines into these UI illustrations. For legal approval, skylines had to be as detailed and accurate to the actual skyline as possible, and feature a variety of buildings or structures that epitomize the city.

For each of the City Skyline Illustrations, it was my responsibility to select potential stock photography that was representative of the location, use the approved photograph and translate it into an illustration, get approval from the legal team and in-location marketing teams, then convert the illustration into three color schemes, and save into several sizes for use across the desktop and mobile applications.

Over the course of four months, I created 18 skylines for the Prime Now app UI: Liverpool, Surrey, Raleigh, Virginia Beach, Tokyo, Arlington, Leeds, Glasgow, Rome, Berlin, Munich, Hamburg, Portsmouth, Cincinnati, Columbus, Orlando, Tampa, and Sheffield. 

MY ROLES
Art Direction
Illustration & Design
Production