More Reasons to Smile Snacking Destination

The client came to us looking for a clean, fresh brand for their new “More Reasons To Smile” permissable snacking destination within immediate consumption retailers.

Amid cluttered and chaotic c-store environments, customers often didn’t feel like healthy snack options were readily available to them. By defining a bright spot that stood out from its surroundings, our snacking destination would quickly convert to sales with the health seeking customer.

From afar, our appetite-appeal-forward solution drew people in with it’s airy and whimsical nature while highlighting a variety of brands and flavors. The bright color pallette gave it a fresh feeling to quickly communicate the clean snacking options.

Up close, playful illustrations and floating bags tackle several roles: highlight specific reasons to believe for each brand, communicate the snacks’ on-the-go accesiblity, and provide a interchangeable system to highlight new brands that become a part of the umbrella program.

With short timelines and quick turnarounds, our aspirational moodboard came to life with beautified existing product imagery and supplemental stock photography. Creative was applied to a variety of permanent fixtures for use in stores across the country.

THE TEAM
Creative Direction: Kelly Farquhar
Art Direction: Micaela Todd

MY ROLES
Ideation & Brainstorming
Concepting
Design & Photo Compositing
Storyboarding
Proofing