Hi. I’m Micaela.
I’m a Senior Art Director and Designer with a reputation for meticulous attention to detail, fostering positive client relationships, and being a trusted, strategic partner. If you’re looking for someone to work with, check our my experience and qualifications below. I’m invested in the quality of my work and always eager to learn something new.
Senior Art Director at GMMB
At GMMB, I supported a wide variety of nonprofit clients and played a versatile role crafting full campaigns to supporting smaller design needs. Spanning lots of sectors, my client list was constantly challenging me to become a subject matter expert for all types of needs. I worked on projects for The Washington Department of Health, CheckToProtect.org and the National Highway Traffic and Safety Administration (NHTSA), TitleX health clinics in Mississippi and Tennessee, Consumer Reports, C-BEN (Competency Based Education Network), Kirk Humanitarian, Zero To Three, several NDA philanthropic clients, and more.
Art Director at Propac Agency
In my several years at Propac, I was able to work on several national brands: Frito Lay (including Lays, Doritos, Cheetos, Tostitos, Smartfood, Stacy's, and more), Pepsico (Including Pepsi, Mountain Dew, Sierra Mist, and more), Gatorade, Quaker, and Interstate Batteries. Working with these brands also meant creating work for Walmart, Kroger, Dollar General, and other grocers. With Frito-Lay and its subsidiaries being Propac's major client, I worked mainly on point-of-sale displays and digital advertising, but also crafted full campaigns covering sweepstakes, microsites, experiential, social, QSR/K12/Stadiums, video & motion graphics, and influencer kits.
Visual Designer at Amazon
I started my career at Amazon working for the Prime Now team, supporting their 1- and 2-hour delivery service which was brand new at the time. In a constantly changing desktop and mobile app, I learned to work efficiently, design for screens, and quality control like a pro. Plus, with each new launch, we’d craft print and OOH ads to support our digital efforts. I also designed for the main Amazon site, including a seasonal styleguide and other miscellaneous graphics for the homepage of the internet’s shopping destination.